Why Emotive Eye: Strategic Storytelling + Content Production

The Vision Behind Emotive Eye

Here to help you get sh*t done

The Story Behind Emotive Eye

More than content- it’s about connection.
Great content isn’t just seen; it’s felt. I create visuals and stories that grab attention, spark emotion, and drive action – helping brands make a real impact.

Storytelling with an Edge

No fluff. No filler. Just impact.
Whether scaling a mountain at sunrise or crafting a campaign that stops the scroll, I go all in – digging deep to uncover the story that truly matters.

Strategy Meets Adventure

The best stories aren’t found sitting still.
I travel to the story—whether on location or into the heart of a brand—blending strategy and storytelling to create content with real meaning.

The Fractional Content Producer

A Passion for Storytelling, Visual Communication & Strategic Content

I’ve been a full-time professional photographer since 2004, and my journey has always been about capturing moments, telling stories, and elevating brands. Emotive Eye was born from a passion for helping businesses communicate their story powerfully, blending photography, videography, and strategic content production into one seamless service.

From my early years photographing weddings, I developed a storytelling-first approach—one that translates perfectly into the corporate world. Whether I’m working with growing brands, marketing teams, or senior leaders, my goal is always the same: to capture their story, create meaningful content, and deliver beyond expectations.

Stuart James, The Fractional Content Producer, browsing through a favourite book - Off The Road - exploring travel ideas and inspiration for the next adventure.

There's always a story to be found...

What drives me?

Storytelling & Brand Communication

Helping businesses articulate their story with confidence, through visuals, words, and sound.

Problem-Solving Under Pressure

Whether it’s a last-minute shoot, a complex production, or an evolving brand message, I thrive in fast-moving, high-expectation environments.

Seamless, Multi-Skilled Production

With expertise in photography, videography, live & recorded audio, editing, and animation, I integrate multiple disciplines into every project.

The Outdoors, Travel & Adventure

As a qualified Mountain Leader, I bring the same energy and resilience from expeditions into my work—leading teams, overcoming challenges, and capturing extraordinary moments.

Passion for Music & Audio

Having been a semi-professional musician, my background in sound influences my approach to audio production, from crisp voiceovers to immersive soundscapes in video content.

Giving Back

I actively support free@last, volunteering and fundraising through high-altitude expeditions, including Kilimanjaro and Ojos del Salado, combining my passion for adventure with making a meaningful impact.

Not quite at the top, but as high as the team could safely travel - at 6300m on Ojos del Salado, the team from free@last assemble with the flag and the mountain behind

A love of mountains, and a passion to give back to an amazing charity

One small volcano

okay…not quite a small volcano, actually the highest active volcano on the planet. And we didn’t quite summit, but we had an amazing adventure and raised a lot of money for an amazing charity. 

We’re always on the look out for new challenges to help the charity – head to the charity page and join us on an event!

Oh and if you’ve got an hour, and want to see what a fundraising adventure can look like, here is our film 👇

Watch the documentary
A photograph displaying the elegant style and quality of the luxury apartment to let in Birmingham City Centre, highlighting the wonderful views and city living - captured by Birmingham property content production specialist Emotive Eye
A personal brand portrait of leading business coach Joe Trodden in The Mailbox Birmingham. An image displaying a strong confident male looking up and above the camera, with the horizontal lighting of the building being used in contrasting effect. Part of a personal brand photography series by Emotive Eye.
Two women discussing marketing and business over a laptop in a restaurant setting. Creative personal brand photography for Rix Green by Staffordshire content producer Emotive Eye
A stunning atmospheric photograph displaying the incredible detail of the fixtures and finishes in this luxury restaurant in Tamworth, captured by interior design photographer Emotive Eye
A creative photograph of a workshop operator carefully creating a luxury window blind by hand in Cannock - captured by Staffordshire content producer Emotive Eye
A creative conference photograph with the confetti falling over the trophy presentation captured by Telford Conference Photographer Emotive Eye
A creative fun portrait utilising the studio floor surrounded by props. The senior styling team from FG group in Stafford, photographed sitting assembled on the floor, by creative brand content production expert Emotive Eye
Creative, playful and elegant portrait of a leading business woman in Cannock. Photographed in Offiss Workspace in Cannock, Thalia Grace looks confidently into the camera, but shyly positioned behind an architectural piece. This photograph was part of a brand series for Offiss and Thalia by Personal brand photographer Emotive Eye.

So why Emotive Eye?

What Makes Emotive Eye Different?

✅ Independent & Agile – I work directly with businesses and agencies, ensuring a hands-on, responsive approach that larger agencies often lack.
✅ Deep Industry Knowledge – Over 20 years of experience across corporate photography, video production, and content strategy.
✅ Integrated Approach – I combine visual storytelling with strategic marketing expertise, ensuring content is not just beautiful but purpose-driven.
✅ Embedded Within Teams– Whether working with marketing departments, agencies, or leadership teams, I become part of the process, driving content that delivers real results.

Who I work with

📌 Marketing & Communications Leads – Who need senior content expertise without hiring in-house.

📌 Small Marketing Teams – Stretched teams who need embedded support & content production.

📌 Event & Brand Specialists – Ensuring events and launches are captured, amplified, and turned into lasting assets.

📌 Agencies & Freelancers – Providing seamless integration into teams, maintaining brand consistency for clients.

A photography designed to grab attention with a looking glass enlarging the eye of a red headed female - displaying intention to look deeper and help their clients stand out. This was part of a photography series for Golddust Marketing in Lichfield by brand content producer Emotive Eye

The Little Black Book

An independent agile content team

I run Emotive Eye as an independent business, but I’m far from working alone. Over the years, I’ve built a trusted network of specialists – from copywriters to animators, voiceover artists to editors – allowing me to bring in precisely the right people for every project.

💡 Think of me as an extension of your team – bringing my expertise, creativity, and problem-solving approachwhile maintaining the flexibility of a fractional content expert.

A photography designed to grab attention with a looking glass enlarging the eye of a red headed female - displaying intention to look deeper and help their clients stand out. This was part of a photography series for Golddust Marketing in Lichfield by brand content producer Emotive Eye

Who I’ve worked with

I’ve worked with brands and agencies across a huge range of industries, from corporate and retail to real estate and professional services. My past work includes:

📸 SPAR (Convenience Retail) – Ongoing photography & videography for one of the UK’s largest convenience chains.
🚄 Virgin Trains – Creating compelling brand content and capturing events for one of the UK’s most recognisable transport companies.
🏢 Inizio & B2B Corporates – Supporting global brands with high-impact, strategy-led content production.
🍕 Pizza Hut – Delivering dynamic, engaging photo and video content of their European conference.

📍 Working Globally – I’ve provided event, video, and photography services not just in the UK but in Spain, Singapore, California, and beyond, ensuring businesses worldwide can access high-quality, professional content production.

Working on the road is a part of the life for a fractional content producer, here Stuart is captured in his campervan editing a shoot whilst on the beach
A photo of Stuart on the summit of Cerro de San Francisco near to the border of Chile and Argentina - an acclimatisation climb ahead of the summit attempt on Ojos del Salado
A photo showing the hands of Stuart James about to write in his journal - all part of the storytelling process of a content producer
A photo of Stuart on the phone in a coffee shop working on his laptop.
A relaxed photograph of Fractional Content Producer Stuart James on the beach in the North West with his dog Rocksi by his side - the life of a travelling content producer can be a lot of fun
A selfie of mountain leader Stuart James on a walk in the lake district
Stuart discussing shoot plans with a client in a bar on Love Lane Liverpool. Ahead of her personal brand photography session with North West photographer Stuart James
Working at the New Art Gallery Walsall, content producer Stuart James here grabbing a selfie with his FX3 set up ready for capturing a panel event
Leaving a positive impact on the planet, supporting Ecologi on their UK and worldwide work

Environmental Impact

As someone who spends a lot of time in nature — hiking, climbing, and capturing the beauty of the outdoors — I’m deeply aware of the environmental footprint of content production.

That’s why Emotive Eye is a regular contributor to Ecologi, supporting global climate projects that help restore ecosystems and reduce carbon emissions.

Since 2022, we’ve helped:

  • Plant 477 trees

  • Avoid over 3 tonnes of CO₂e

This is a small but important part of how we run Emotive Eye — with purpose, accountability, and care. You can explore the full impact and live updates here:
https://ecologi.com/emotiveeye

We offset our carbon footprint via Ecologi

The Adventure of Storytelling

I don’t do things by half measures. Whether it’s hauling camera gear up a mountain before dawn, chasing the light on a remote coastline, or navigating the unknown – I go where the story takes me.

The mountains have shaped how I see the world. Out there, clarity comes from movement, decisions matter, and every step is part of something bigger. That’s how I approach content too. No fluff, no standing still – just purposeful, high-impact storytelling that cuts through the noise and makes people feel something.

For me, great content isn’t just made at a desk. It’s discovered. It’s experienced. It’s lived. Whether I’m helping a brand define its voice, capturing real moments on camera, or crafting a strategy that gets results, my approach is the same: dive in, go deep, and make it count.

Because storytelling – like adventure – isn’t about playing it safe. It’s about going all in, pushing boundaries, and creating something that truly moves people.

So, where’s the next story taking us?

Finding the story and appreciating the art - a photograph over the shoulder of content producer Stuart James, admiring the work of Pete Souza and The White House photography team, documenting the story of one of the greatest US presidencies.

Get in touch

Fancy a coffee?

Whether you want to talk about your upcoming projects and how our services can help, 
or discuss a mountain adventure and plan a trip into the hills, drop me an email
or drop into my calendar and let’s get talking!