Effective Date: 11th March 2025
Last Updated: 11th March 2025

1. Introduction

Emotive Eye (“we”, “us”, or “our”) is committed to protecting and respecting your privacy in compliance with UK GDPRand the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit www.emotiveeye.co.uk or engage with our services.

By using this website, you agree to the collection and use of your personal data as described in this policy.

2. What Personal Data We Collect

We collect and process the following types of personal data:

(a) Information You Provide to Us

  • Contact details (name, email, phone number) when you fill out forms, book a consultation, or make an enquiry.
  • Business information when requesting services.
  • Payment details (only when making a purchase).

Legal Basis for Processing:

✔ Legitimate interest – When responding to enquiries or providing services.
✔ Contractual necessity – When processing payments or fulfilling agreements.
✔ Consent – When sending marketing communications.

(b) Information We Collect Automatically

  • Cookies & tracking data (see our [Cookie Policy] for details).
  • IP address & browsing behaviour (e.g., pages visited, time spent on site).

Legal Basis for Processing:

✔ Legitimate interest – To monitor and improve website performance.
✔ Consent – For analytics, tracking, and marketing cookies.

(c) Information from Third Parties

We may receive data from:

  • Google Analytics – To track website performance.
  • Social media platforms – If you interact with our content.

Legal Basis for Processing:

✔ Legitimate interest – To analyse and enhance our marketing efforts.

3. How We Use Your Data

We use personal data to:

✅ Provide and manage services (content creation, marketing strategy, video production).
✅ Respond to enquiries and manage bookings.
✅ Process invoices and payments.
✅ Send relevant updates, newsletters, or marketing (with consent).

We will never sell or rent your personal data.

4. Data Retention

We store personal data only for as long as necessary to fulfil its intended purpose. Retention periods:
📌 Enquiry data – Retained for 12 months after the last communication.
📌 Client project data – Retained for up to 5 years for legal and contractual reasons.
📌 Marketing preferences – Retained until you opt out.

You may request data deletion at any time by contacting hello@emotiveeye.co.uk.

5. Sharing Your Data

We may share your data with:
✔ Service providers (e.g., payment processors, email platforms).
✔ Freelance collaborators (when working on your projects).
✔ Legal authorities (if required by law).

All third parties must comply with UK data protection laws.

6. Your Rights Under UK GDPR

You have the right to:
✔ Access – Request a copy of your personal data.
✔ Correction – Ask us to update incorrect data.
✔ Deletion – Request deletion of your data (subject to legal obligations).
✔ Objection – Opt out of direct marketing at any time.
✔ Data Portability – Request your data in a structured format.

📩 To exercise your rights, email us at hello@emotiveeye.co.uk.

If you believe we have misused your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
🔗 www.ico.org.uk

7. Third-Party Links

Our website may link to third-party sites (e.g., social media, partners). We are not responsible for their privacy policies—please review their policies separately.

8. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

📩 For questions, contact:
📧 Email: hello@emotiveeye.co.uk
📍 Business Address: Emotive Eye Ltd, 35 Field Lane, Pelsall, Walsall, West Midlands, WS41DN, UK.