Working with Emotive Eye: Your Fractional Content Producer

Investing in Content That Actually Delivers

Here to help you spend wisely, not waste wildly.

Understanding the Real Value of Content

It’s not just about cost – it’s about return.
High-quality content helps businesses build trust, raise visibility, and drive action. Our pricing reflects the strategy, expertise, and longevity that goes into every asset we create. It’s not a day rate – it’s a business decision.

Built Around Your Business

Flexible. Bespoke. Transparent.
Whether you need support for a campaign, a product launch, or ongoing visibility – we work with you to shape the right level of support. From one-off projects to fractional content partnerships, we adapt to your needs, not the other way around.

From Brief to Impact

No fluff. No hidden fees. Just content that works.
We’re upfront about how we work and what things cost – because clarity builds trust. You’ll know what’s included, what to expect, and where your investment is going. And you’ll get content you can actually use again and again.

Cost of working with a fractional content producer

Pricing and Investment

Strategic content is an investment – not just a cost.

We work with businesses who need to communicate clearly, consistently, and with purpose. That might mean a brand film to support a new campaign, a series of interviews for stakeholder engagement, or a longer-term partnership to produce and manage content across platforms.

Every quote is bespoke – shaped around your goals, your timeline, and the value you need from the work. But we also believe in transparency. This page gives you a guide to typical investments, so you can plan ahead and see what’s possible.

If you’re looking for a long-term content partner – or just want to get started in the right way – we’d love to talk.

In a bright airy coffee shop in Liverpool, Stuart James is on his laptop and phone, ready to answer your calls and queries about fractional content production and how much that may cost

But how much does it cost ?

How Clients Typically Invest in Content Support

Forget one-off shoots with no follow-through. The businesses we work with are focused on consistent, high-quality content that delivers – across channels, campaigns, and teams. That’s where fractional content support comes in.

The ranges below are simply a guide. Most of our work is bespoke, and we’re happy to talk through what the right solution looks like for your business.

Fractional Content Support: Your Content Team, Without the Headcount

We work as part of your business – stepping in where your in-house marketing or comms teams need reliable, expert content support. That could mean producing a regular rhythm of content, repurposing existing assets for better ROI, or simply keeping the wheels turning while you focus on strategy.

This support is flexible and tailored – but most clients invest from £1000/month, which includes a mix of:

  • Planning and check-in calls

  • Content strategy guidance

  • A full day per week of content production (photo, video, graphics, copy)

  • Editing and delivery of content aligned to your channels

  • Monthly reporting and feedback to improve reach and performance

No more scrambling to brief freelancers. No more campaigns falling flat. Just content that keeps performing.

Strategic Partnership and Fractional Marketing Support

or senior teams or growth-stage businesses, we offer deeper strategic involvement – helping shape your marketing activity while producing the content that brings it to life.

Whether it’s launching a new product, supporting internal culture, or clarifying your brand’s voice – we bring both thinking and doing.

This typically builds on our base content support with:

  • Deeper strategy sessions and campaign planning

  • Support on messaging, content calendars, and creative direction

  • Higher-volume or more complex content creation

Typical investment depends on scope – but starts from £1500/month, with additional days or specialist support added as needed.

But can you help with stand-alone content production?

Photography, Video & Podcast Production

We still deliver exceptional stand-alone content projects – especially when they’re part of a bigger marketing goal.

 

Photography

We provide brand photography, event coverage, and property imagery for companies that need high-quality, versatile content they can use across platforms.

  • Brand Photography – usually falls between £500–£1000, depending on the brief and shoot complexity

  • Event Photography – often ranges from £500 for a half day to £1500 for a full day and evening
  • Property Photography – typically £350–£500 for a standard 3-bed house
A photography designed to grab attention with a looking glass enlarging the eye of a red headed female - displaying intention to look deeper and help their clients stand out. This was part of a photography series for Golddust Marketing in Lichfield by brand content producer Emotive Eye
A photograph through heads and cameras showcasing a marketing expert leading a training session on sales funnels and marketing strategies

Videography

From campaign films to internal comms and event coverage, our video production is built around your messaging and delivery needs – not just shooting nice footage.

  • Interviews and testimonials – often £350–£500, depending on setup

  • Brand Films – typically start at £1000 for filming, with editing in the £500–£750 range
    (Typical brand film project: £1750–£2250)

  • Event filming – starts from £1000 per day, with post-production tailored to the volume and format of your outputs (B-roll, full edits, multi-camera, subtitled clips, etc.)

    Podcast Production

    We offer full-service podcast production for companies that want to communicate clearly and consistently – whether it’s internal culture, thought leadership, or external visibility.

    • A typical investment is around £500 per episode, including video, high-quality audio, editing, and short-form teaser content

    • Packages are available for multi-episode or full-year production partnerships

    High quality podcast production support with 4k multi cameras, aligned and synced. High quality audio - tailored to suit your podcast style. Lighting, and graphics.
    Transparent open conversations with your fractional content partner - the team that helps you get shit done

    ➕ Add-ons | Additional Costs

    When needed, we’re clear about extras:

    • Travel and expenses charged at cost

    • Rush edits: +100% edit fee

    • Subtitles: from £5 per minute

    • Multiple aspect formats: +50% edit fee

      Real-World Project Examples

      Recent Projects 

      We tailor every partnership to fit the business – but here’s a snapshot of how different clients invest in content support, and what we help them achieve.

      Fractional Content Support & Ongoing Partnership – £1000/month+

      A growing professional services firm needed consistent marketing output without growing the team. We provided:

      • Weekly content creation across video, photography, and graphics

      • Monthly strategy sessions with written reports and content planning

      • Creation of case studies, campaign assets, and internal comms

      • Editing and adaptation of previous content to extend reach

      Outcome: consistent brand visibility and faster content delivery across multiple teams

      Annual Podcast & Video Series – £17500

      A corporate brand needed a structured content plan to amplify thought leadership. Delivered:

      • 12 filming days across the year

      • 48 full podcast episodes with 3 teasers each

      • Subtitles, multi-aspect edits, and social-ready assets

      Outcome: Strong engagement and internal brand advocacy across the organisation

      Event Series Support – £1750 (Single Event)

      Provided full support for a high-impact client event:

      • Brand photography

      • Event filming and editing (long and short form)

      • Travel and multi-aspect delivery

      Outcome: Fast-turnaround content for internal comms, PR, and marketing follow-up

      Brand Refresh Project – £3500

      A B2B client needed a full content suite to support a new brand positioning:

      • Hero brand film

      • Testimonial interviews

      • Brand photography

      • Content support for rollout

      Outcome: Sales enablement and launch support, with ongoing reuse of assets

      International Conference Capture – £8000

      Four-day coverage for a flagship event, including:

      • Filming and photography of sessions and networking

      • Live relay support and rush edits

      • Travel management and edit logistics

      Outcome: Internal stakeholder reporting, evergreen comms material, and same-week media use

      But what is fractional content support ?

      What is fractional content support – and how does it work?

      Think of it as your content team, without the headcount.

      Fractional content support gives you consistent, expert content creation without hiring in-house. We blend into your existing team and take care of the planning, production, and delivery – so you can stay focused on the big picture.

      It works brilliantly for:

      • Marketing teams who are stretched and need trusted hands on content

      • Business leaders who want visibility but don’t have time to brief freelancers constantly

      • Growing businesses without a full-time content lead

      You’ll have regular check-ins, access to senior-level thinking, and reliable, high-quality output across the formats you need – from video and photography to blogs and social content.

      Brand photography with Midlands Based Fractional Content Producer Emotive Eye - Creative personal brand portrait for Staffordshire Web Designer and Marketeer, Tom from Penrose Design
      Putting you in the frame with clear marketing, pricing, content and strategy advice - a perfect adage to this image of Hannah framing herself with fingers

      So... what actually goes into the price of content?

      What affects the cost of business content creation?

      We get asked this a lot – and the truth is, there’s no single answer. Pricing depends on what you need, how you’ll use the content, and how much ground we’re covering.

      Some of the factors that influence cost:

      • Time – filming days, editing hours, project management

      • Complexity – multi-camera setups, scripted vs unscripted, motion graphics, subtitles

      • Deliverables – are we producing one hero film or 15 cutdowns?

      • Usage – internal-only? Social campaigns? Paid ads?

      • Strategy – are we simply producing, or helping shape the direction too?

      We’ll always be clear about what’s included, and we’ll never upsell work that doesn’t serve your goals. If you’re unsure what your business might need – that’s exactly what discovery calls are for.

      It’s more than just turning up with a camera.

      What’s included in professional video production for brands?

      A lot more than people think. Great video content doesn’t start when the camera turns on – and it doesn’t stop when filming wraps.

      Our video production includes:

      • Pre-production planning – understanding your goals and shaping the right approach

      • Filming – using high-quality 4K camera gear, lighting, audio, and a director’s eye

      • Editing – cutting for story, colour grading, motion graphics, brand integration

      • Audio production – clean sound, noise reduction, music licensing if needed

      • Delivery – formatted for multiple platforms (16:9, square, vertical), with or without subtitles

      • Optional extras – teaser edits, cutdowns, multiple aspect versions, or rush delivery

      This applies whether we’re filming a testimonial, a campaign story, or your entire leadership team across a two-day shoot.

      Two ladies meeting over laptops in a lounge space in an office environment in Birmingham - part of a business brand shoot for Empro
      Creative headshot photograph full of character at Bank House in Manchester by Manchester marketing expert Emotive Eye

      What if we need more … or less?

      Can we scale up or down over time?

      Absolutely. Some clients work with us on a consistent monthly basis.
      Others scale up for launch periods or campaigns, then reduce support until the next big push. We’re used to working in and around existing teams, adapting as your priorities shift.

      You won’t be locked into a rigid contract or package – we’ll build something that fits, and we’ll review regularly to make sure it’s still right.

      Is there a 'right’ amount to spend on content each month?

      How much should a business invest in content each month?

      It depends on your goals – but most of our clients see content not as a monthly cost, but a strategic asset.

      If you’re aiming to:

      • Build brand visibility

      • Nurture relationships with customers or stakeholders

      • Support internal culture and leadership comms

      • Create evergreen marketing assets for future campaigns

      …then content becomes part of your growth engine.

      We often recommend a monthly investment starting from £1000, which includes strategic planning, ongoing content production, and performance review. It’s flexible, and we’ll help you build the most from every minute and asset.

      Getting personal on your finances - Kate from Fortuna personally guides her clients on their business journey, their investment and their plans for the future. Photographed here by Lichfield brand photographer Emotive Eye talking to her retail client in store.

      Get in touch

      Ready to talk?

      Whether you’re scoping a new project, need ongoing support, or want to rethink your approach to content, we’d love to hear more.

      We work best with businesses who value quality, clarity, and consistency – and who want a content partner that acts as part of the team.

      Let’s explore what’s possible.

      👉 Book a discovery call or Get in touch by email to start the conversation.

      Greyscale logo for Fractional Content Producer Emotive Eye

      Fractional Content Producer delivering expert content strategy, high-quality video and photography, and impactful brand storytelling.

      Proudly Serving Businesses in Birmingham and the Midlands

      We work with companies across Birmingham, Warwickshire, Leamington Spa, and Staffordshire, helping businesses of all sizes create high-impact content that connects. Whether you need a brand film, professional photography, or a content strategy, we make sure your story stands out.

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