Embedded expertise to power your content, without the overhead

Content Strategy & Fractional Content Support

Great content doesn’t happen by chance—it needs clear strategy and consistent delivery.
At Emotive Eye, we support small teams and senior leaders with expert content strategy and hands-on execution. Whether you need focus, structure, or momentum, we embed into your team to align your message and make your content work harder.

Explore Fractional Content Support

Fractional Content Leadership

Get the benefits of a senior content strategist—without the full-time hire.
We integrate seamlessly with your team to lead, advise, and deliver on all things content.

Content Strategy & Planning

We help you define your brand voice, map your content goals, and build a plan that aligns with business objectives and audience needs – no fluff, just actionable direction.

Content Repurposing & Execution

Maximise your existing content library.
We identify high-performing assets, rework them for multiple platforms, and ensure your message is working harder for you across every touchpoint.

Our Services

Content Strategy & Fractional Content Support

Strategic Content Support Tailored to You

We work with small marketing teams and senior leaders who need more than just content ideas—they need a partner who can help them plan, prioritise, and execute with clarity and consistency.

Whether you’re launching a new campaign, refreshing your brand messaging, or trying to wrangle an inconsistent content calendar, we deliver a blend of strategic consultancy and hands-on support.

What we offer

Content Services

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Content Deep-Dive & Research

Understand your market, audience, and positioning. We uncover the insights that shape a content strategy built for your business goals.

Content Strategy Development

Build a scalable, long-term approach. From messaging frameworks to campaign roadmaps, we bring clarity to your content direction.

Messaging & Positioning Guidance

Refine your tone of voice and ensure consistency across platforms, teams, and formats—so your message always hits the mark.

Content Calendars & Planning

Create actionable content plans that match your business rhythm—easy to follow, easier to implement.

Repurposing Existing Content

Get more from what you’ve already created. We find hidden value in existing assets and rework them for maximum reach.

Distribution Strategy Support

Platform-first thinking, audience-focused delivery. From LinkedIn to blogs to email—we guide content that performs where it matters.

Performance Tracking & Content Review

Measure what matters. We help you track the performance of your content, identify what’s working (and what’s not), and optimise for better results—without drowning in data.

Trusted Copy & Content Execution

Bring your ideas to life with clear, confident content. We collaborate with expert copywriters and creators to produce content that connects.

Content Frameworks & Templates

Save time and scale faster. We build reusable frameworks and templates—so your team can produce high-quality, on-brand content without reinventing the wheel every time.

Where we add value

Who We Support

  • Marketing & Communications Leads
    Who want strategic input without the overhead of hiring.

  • Small Marketing Teams
    Who are resource-stretched and need guidance to make their efforts go further.

  • Scaling Businesses
    Ready to step up their marketing but in need of expert support to do it right.

  • Companies Transitioning From Freelancers
    Looking for a more consistent, embedded content partner who brings proactive insight and reliability.

A creative fun portrait utilising the studio floor surrounded by props. The senior styling team from FG group in Stafford, photographed sitting assembled on the floor, by creative brand content production expert Emotive Eye
An interior office photographed after design and construction by leading Birmingham office fit out company, SKK Interiors. The office is part of MODE Transport. Photographed by Birmingham Brand Photographer Emotive Eye
An overview image showing three powerful leaders onstage with The F Word at Work branding on the screen behind. A wonderful auditorium at Deutsche Bank London, photographed by London event photographer Emotive Eye
A series of Volvo trucks aligned in a chevron, creatively photographed by Midlands Logistics Photographer Emotive Eye
A creative portrait of a powerful warm business woman in a red dress photographed in the atrium of Deutsche Bank London during the Fertility Matters at Work Live Event - Captured by London brand photographer Emotive Eye
Brand image of the checkout area at Field to Fork in Stratford - a project built by SKK Interiors. Photography by Warwickshire Brand Photographer Emotive Eye
A relaxed portrait of a beautiful woman in Lichfield photographed by Lichfield brand photographer Emotive Eye
A woman delivery key statistics during a conference presentation in Manchester captured by Manchester Event Photographer Emotive Eye
A storytelling image of an application being used to open a storage unit with a barcoded box inside - part of a product communication piece for our UK logistics clients
Highlighting how fractional content support works - here a leading business woman opens a conversation to a room during a presentation, could she be asking how fractional content support could help their business?

How it works

How Our Fractional Content Support Works

We don’t just consult from the sidelines—we work as part of your team. Our flexible engagement model means you get the value of senior-level thinking with the day-to-day support to execute your plans.

🚀 Flexible Engagement – Work with us project-by-project or on a rolling basis.

🤝 Embedded Partnership – We integrate with your internal teams to drive consistency and alignment.

📈 Outcome-Focused – Every action we take supports your business growth and marketing objectives.

Why Emotive Eye?

What We Bring

✅ Strategic + Hands-On: We bridge the gap between content ideas and delivery.

✅ Trusted by Senior Leaders: We’ve worked with organisations like The Mind at Work to elevate positioning and content alignment.

✅ Agile, Responsive, Reliable: You get expert support—fast, focused, and fully aligned to your brand.

✅ No Jargon, Just Results: Clear plans. Strong messaging. Purposeful delivery.

What could fractional content support bring to your business? Stuart James is sitting on a couch waiting to take your call and discuss how we can work together to solve your content headaches, and position you for success.

A Recent Project

Leadership Guidance

Guiding leadership change around marketing and content.

An overview of the content marketing strategy document prepared for the team at The Mind at Work following our discovery sessions with them.

The Mind at Work

We’ve supported senior leaders at The Mind at Work in aligning thought leadership content, developing multi-platform strategies, and creating frameworks for sustainable visibility.

Our work has included:

  • Deep discovery and planning session to understand the business, and provide a content plan to connect to their new audience, and maximise their existing client base.

  • Strategic messaging guidance.

  • LinkedIn content support for directors.

  • Marketing alignment across programme launches.

  • Content production.

Frequently asked questions

Understanding Content Strategy
and Fractional Content Support

What is fractional content support?

Fractional content support means accessing expert-level content strategy and production on a flexible, part-time basis—without hiring someone full-time. At Emotive Eye, we embed within your team to deliver strategic guidance and content creation that drives results, acting as your go-to content partner.

What does a content strategy include?

A comprehensive content strategy includes:

  • Market research

  • Audience insights

  • Messaging development

  • Content planning

  • Distribution tactics

  • Performance tracking

We tailor your strategy to your business goals, ensuring every piece of content has a clear purpose and aligns with your brand voice.

Do I need a content strategy if I already create content?

Yes. Without a strategy, content often lacks consistency, direction, or impact. A solid strategy ensures your content:

  • Aligns with business goals

  • Targets the right audience

  • Performs effectively across the right channels

Do you also create the content or just provide strategy?

Both. We guide the strategy and planning, and also deliver or manage content creation. Whether it’s:

  • Repurposing existing assets

  • Developing new content

  • Working with trusted creatives
    We offer end-to-end content support.

Can you help with LinkedIn and thought leadership content?

Yes. We support senior leaders and teams in:

  • Developing effective LinkedIn strategies

  • Creating personal brand content

  • Positioning thought leadership across multiple platforms
    We also build engagement frameworks and content calendars.

How do we get started?

We’ll:

  • Talk through your current challenges

  • Identify quick wins

  • Discuss how our support can help

Then we’ll propose the right level of engagement for your needs.

How is this different from hiring a freelancer or agency?

Unlike freelancers or agencies, we offer embedded, strategic support. We work as part of your team, bringing:

  • Insight

  • Structure

  • Consistency

All without the overhead of full-time staff or the detachment of an agency.

What kind of businesses benefit most from this service?

Our services are ideal for:

  • Small marketing teams needing extra strategic capacity

  • Marketing and comms leads without time to manage content

  • Growing businesses ready to scale their digital presence

  • Companies seeking alignment across messaging, teams, or campaigns

What’s included in a typical engagement?

Each engagement is tailored to your needs, but often includes:

  • Discovery and research

  • Content audit and recommendations

  • Strategy development

  • Planning sessions and calendar builds

  • Support with content creation or repurposing

  • Distribution guidance and campaign alignment

How flexible is your content support model?

Very. You can engage us:

  • On a project basis

  • During busy campaign periods

  • Or retain us for ongoing support

We adapt to your team’s rhythm, providing what you need, when you need it.

Let's talk!

Ready to Build a
Smarter Content Strategy?

If you’re tired of reactive marketing and ready for structured, purposeful content support,
I’d love to hear from you.

Book a discovery call
Our Services