Event Video and Photography for The F Word at Work Live
We partnered with Fertility Matters at Work to deliver full video production, branded social content and brand photography for The F Word at Work: Live – a groundbreaking HR summit focused on fertility support in the workplace. From panel filming to behind-the-scenes storytelling, this project shows how strategic content can extend the value of a single live event.
Case Study

🎥 Empowering change through storytelling

In November 2024, Fertility Matters at Work hosted a landmark event in London: The F Word at Work: Live. This UK-first summit was designed to spark meaningful conversation and drive action around fertility support in the workplace.

Tailored specifically for HR and wellbeing professionals, the event brought together expert insight, lived experience, and corporate leadership to explore how better fertility awareness can enhance employee engagement, attraction and retention.

Co-founders Becky, Natalie and Claire led a series of compelling panels throughout the afternoon – each one highlighting a different lens: educational, organisational, and deeply personal.

An overview image showing three powerful leaders onstage with The F Word at Work branding on the screen behind. A wonderful auditorium at Deutsche Bank London, photographed by London event photographer Emotive Eye

🎬 The brief

Fertility Matters at Work approached us to help bring their first in-person summit to life – not just in the room, but online and beyond. They needed a full suite of visual content to share the impact of the day and build brand visibility for future campaigns and events.

Our brief included:

  • Multi-camera filming of each panel session, delivering long-form video and audio assets.
  • A highlight film capturing the energy and purpose of the day.
  • Short-form content: social-ready video clips for each speaker and panel, edited and branded to align with Fertility Matters at Work’s visual identity.
  • B-roll and cutaway footage to show the flow of the event, audience interaction, and informal moments.
  • On-the-day interviews (vox pops) with attendees sharing feedback on the content, delivery and value of the event.
  • Brand photography of the founders both individually and together – creating a professional set of on-brand portraits for use across the website, social, press, and media.
A photograph of the F word at work LIVE banner with a packed room behind, ready for an amazing live event
Seats lined with goody branded bags ready to go - The Fertility Matters at Work Live Event
A fun portrait with the team ready to fill the auditorium at The F Word at Work LIVE event - captured by Event Photographer Emotive Eye

✨ Key deliverables

🎞️ The Highlights Film

A powerful 2–3 minute recap showcasing the event’s key messages, atmosphere and purpose – ideal for social media, sponsorship outreach, and future event marketing.

📸 Brand Photography

A full suite of natural, confident portraits of Becky, Natalie and Claire – together and individually – now used widely across their website, social media, and brand materials.

A personal brand portrait of Becky, one of the founders of Fertility Matters at Work - a leading influencer in the fertility space. Captured by brand photographer Emotive Eye.
A personal brand portrait of Natalie, co-founder and director of Fertility Matters at Work and a leading influencer in the fertility space. Captured by brand photographers Emotive EYe
A powerful, fun and lively lady in a red dress - Claire from Fertility Matters at Work looking fabulous ahead of the Fertility Matters at Work Live event.
A brand portrait of two women discussing their business and growth with Natalie in conversation with Becky from Fertility Matters at Work. Captured by Brand Photographer Emotive Eye
A storytelling behind-the-scenes capture of the three ladies behind Fertility Matters at work, discussing their event and community growth captured by London Brand Photographer Emotive Eye
In conversation - the three ladies behind Fertility Matters at Work, in conversation ahead of the big live event. Captured by Brand Photographers Emotive Eye

🎥 Short-Form Social Video

From each panel discussion, we edited and created a branded social clip – perfect for LinkedIn, Instagram, and broader campaign content.

These short-form edits helped reinforce the value of the panel discussions and gave the team a bank of on-brand assets to roll out in the weeks and months following the event.

The team assembled with the delegates from Deutsche Bank, showing the importance of Fertility Matters in the Workplace - Captured by London Event Photographer Emotive Eye
Documentary capture of audience attendees listening intently to the speakers on stage for The F Word at Work event. Captured at Deutsche Bank by London Event Photographer Emotive Eye
Event photograph of Claire from Fertility Matters at Work leading an introduction to the talks at Fertility Matters at Work LIVE in London
Becky Kearns leading the panel with employers who had led in the Fertility space during the F Word at Work Live Event - captured by London event photographers Emotive Eye
A photograph of Natalie from Fertility Matters at Work chairing the lived experience panel at The F Word at Work LIVE event - captured by event content producer Emotive Eye
A packed auditorium for The F Word at Work Live Event. Here we see the main auditorium at Deutsche Bank packed with engaged attendees listening to the panel in conversation about this most important topic. Captured by London Event photographer Emotive Eye.
An overview image of The F Word at Work LIVE event in full swing with the auditorium packed of delegates networking and learning from each other. Captured by Event photographer Emotive Eye

📈 The outcome

This project delivered far more than event coverage – it created a strategic content library that the Fertility Matters at Work team are now using to communicate their brand, amplify their message, and show potential partners and sponsors the power of their work.

From long-form recordings to rapid social clips, everything was designed to match their tone, visual style and purpose. The result: a consistent, confident visual presence that reflects the heart of their mission.

Whether sharing a short quote, a full session replay, or a standout image – every piece of content now supports a wider story about culture change, compassion, and leadership.

To see more event videography and photography, brand photography and content maximisation, please browse through the site.