Capturing CentricHR’s Growth Through Story-Led HR Video Production

When CentricHR approached me during their rebrand in 2020, they were at a turning point—ready to step into a bigger space, both literally and figuratively. They needed content that reflected their professionalism, values, and ambition—not just for launch day, but for the long term. What followed was the start of an ongoing collaboration, supporting their growth with video and photography that told their story with clarity, warmth, and confidence.

ClientCentricHR – Sandra Burns, Director
LocationRugeley, Staffordshire
IndustryHR Consultancy / Professional Services / Health Sector
Years Active2020 – Present
ServicesBrand Video Production, Testimonial Videos, Team Photography, Behind-the-Scenes Content
Project TypeOngoing content support, annual refreshes, video & photography
Related LinksBlog Case Study · Video Services · Photography Services · Fractional Content Support

A professional brand with heart — captured through consistent, story-led content

I started working with Sandra and the CentricHR team in 2020, right as they were stepping into a bold new chapter. The business wasn’t brand new—but they were ready to be seen. A rebrand, a new website, and a clearer focus on their growing role in HR for the health sector meant they needed content that didn’t just tick boxes—it needed to connect.

That’s where I came in.

We kicked things off with a full suite of visuals: updated headshots, natural behind-the-scenes team photos, and a core HR brand video that anchored their refreshed identity. My approach focused on building a story that let Sandra shine as the trusted face of the business while showing off the passion and professionalism of the wider team. We brought clients into the frame too—filming testimonials that grounded the message in real results.

Some were filmed in person. Some over video call (a nod to the pandemic realities of 2020). All were human, warm, and real.

A behind the scenes photograph of the marketing lead at CentricHR working on their next creative campaign with support from Emotive Eye
A candid photograph of two ladies at CentricHR working closely together to support their clients - captured during HR brand video and photo day with Emotive Eye
A photograph around the board room table of the team at CentricHR working closely to provide best in class HR services for their clients throughout Staffordshire and the Midlands - captured by content producer Emotive Eye
The bright and light office of Centric HR in Rugeley Staffordshire with the team working away - captured by Staffordshire brand photographer Emotive Eye

Built for growth, not just a moment

Since that first shoot, I’ve been back each year to support CentricHR as they’ve grown. The business moved from Sandra’s back bedroom to a bright, modern office in Rugeley. The team expanded. New services launched. And each time, I created fresh photography and video content that reflected where they were—without losing sight of who they are.

This is exactly the kind of project that shows the value of fractional content production: coming in not just for a one-off shoot, but as an ongoing, agile partner that evolves alongside the business. Whether it’s headshots, updated service explainers, or keeping testimonial content current, I help teams like CentricHR keep their content alive and working hard.

Results & Highlights

  • High-quality, human-led HR video production that builds trust
  • Testimonial content that’s been repurposed across web and social
  • Consistent visual identity across a multi-year growth journey
  • Helped establish CentricHR as a confident, credible voice in the health and HR sectors
  • A creative partnership built on trust, flexibility, and shared standards

🗣 “Every time we work together, it gets better. I know the quality will be high, I know what to expect, and I know we’ll get something really valuable at the end of it.”
— Sandra Burns, Director, CentricHR

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Want to see more behind the scenes?
👉 How an HR Brand Video Helped CentricHR Communicate Growth and Build Connection

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