by Emotive Eye | Jun 1, 2025 | Fractional Content Support
There’s a moment most Marketing Directors face. The plan is clear. The messaging is agreed. But actually getting it out there? That’s the sticking point. At this point, the default is often to hire.Bring someone in. Plug the gap. Solve the problem.But recruitment...
by Emotive Eye | Apr 16, 2025 | Fractional Content Support, Behind the Vision
Why the conversations before filming matter just as much as what ends up on screen. Behind the Scenes: Before We Press Record There’s something important that happens before the lights are set, before the cameras roll, before anyone says a word on record. And it...
by Emotive Eye | Apr 15, 2025 | Fractional Content Support
Let’s be real: content marketing is hard to measure. Yes, there are dashboards. Yes, there’s data. But when leadership asks, “Is our content actually working?”, many marketers still flinch — especially if you don’t have an attribution model, a CRM that integrates...
by Emotive Eye | Apr 7, 2025 | Fractional Content Support
The way UK businesses connect, convert, and create impact through content is shifting. These are the five trends shaping smart B2B marketing in 2025. Why 2025 Is a Pivotal Year for B2B Content B2B marketing in 2025 isn’t about shouting louder. It’s about showing up...
by Emotive Eye | Apr 4, 2025 | Fractional Content Support
B2B marketing teams are under more pressure than ever. More content. More formats. More channels.But the same internal resources—and tighter budgets. Sound familiar? If your team is stretched too thin, or you’re struggling to produce high-quality content consistently,...
