by Emotive Eye | Apr 16, 2025 | Fractional Content Support, Behind the Vision
Why the conversations before filming matter just as much as what ends up on screen. Behind the Scenes: Before We Press Record There’s something important that happens before the lights are set, before the cameras roll, before anyone says a word on record. And it...
by Emotive Eye | Apr 15, 2025 | Fractional Content Support
Let’s be real: content marketing is hard to measure. Yes, there are dashboards. Yes, there’s data. But when leadership asks, “Is our content actually working?”, many marketers still flinch — especially if you don’t have an attribution model, a CRM that integrates...
by Emotive Eye | Apr 7, 2025 | Fractional Content Support
The way UK businesses connect, convert, and create impact through content is shifting. These are the five trends shaping smart B2B marketing in 2025. Why 2025 Is a Pivotal Year for B2B Content B2B marketing in 2025 isn’t about shouting louder. It’s about showing up...
by Emotive Eye | Apr 4, 2025 | Fractional Content Support
B2B marketing teams are under more pressure than ever. More content. More formats. More channels.But the same internal resources—and tighter budgets. Sound familiar? If your team is stretched too thin, or you’re struggling to produce high-quality content consistently,...
by Emotive Eye | Mar 31, 2025 | Fractional Content Support
How to make the most of every video, shoot, and story – without constantly reinventing the wheel. You don’t need more content. You need more from the content you already have. Too many businesses are pouring time, money, and creative energy into one-off pieces –...
by Emotive Eye | Mar 27, 2025 | Fractional Content Support
How to bring clarity, consistency, and strategy to your content – without starting from scratch. You’re posting regularly. You’ve invested in photography, filmed interviews, written articles. But none of it’s landing like it should. You’re not alone. One of the...
