What’s Included in Working in a Fractional Content Arrangement?
Here’s what to expect when working with a fractional content lead - from strategy and messaging to planning, creation and team integration.
Fractional Content Support

What it actually looks like when you bring someone in to help with content – and how it fits into your team, your goals, and your rhythm.

When people hear “fractional content support,” they usually understand the general idea: part-time, embedded content leadership without a full-time hire.

But the next question is nearly always the same:
“What do we actually get?”

And that’s fair. Because nobody wants to bring someone in and then spend all their time managing them or trying to figure out how to use them.

So here’s a no-fluff, honest breakdown of what it looks like to work with me in a fractional content arrangement – and what you can expect from the first call to the day-to-day.

What's next on the list as this lady works through her meeting notes - what fractional content support could mean to the business? If she want to know that, she should speak to Emotive Eye!

First: what is fractional content support?

If you’re not totally sure on the terminology – don’t worry. In practice, it just means bringing in a senior-level content lead on a flexible, part-time or project basis.

You’re not hiring someone full-time. You’re not outsourcing to a distant agency.
You’re getting strategic support and hands-on content delivery from someone who integrates into your business.

At Emotive Eye, I typically work with small marketing teams or senior leaders who need extra clarity, consistency, and capacity – but without the cost or commitment of building out a full in-house team.

What’s included? Here’s what you actually get:

Every engagement is shaped around your business and what you need most. But here are the key things that are usually part of the package:

1. Discovery & Deep Dive

We start by getting under the skin of your business.

  • What are your goals?
  • What’s working (and what’s not)?
  • What does your current content landscape look like?

This includes reviewing your existing materials, platforms, messaging and team setup.
The aim is to spot opportunities, align on direction, and quickly understand where the biggest wins are.

2. Messaging & Positioning Guidance

Before we post anything, we need to get your story straight.

We’ll clarify:

  • What you stand for
  • Who you’re talking to
  • How you sound
  • Where you stand in your market

This isn’t about rebranding everything overnight. It’s about finding your voice and staying consistent, so whether someone sees you on LinkedIn, your website, or in an email – it all feels joined-up and intentional.

3. Content Strategy & Planning

Once we’ve got clarity, we get practical.

We’ll build a content strategy that fits how your business works – not a one-size-fits-all model. That might include:

  • Strategic content pillars
  • Monthly or quarterly content planning
  • Platform-specific content rhythms (e.g. for LinkedIn, blogs, newsletters)
  • Campaign planning and launches

It’s all built around your goals, your capacity, and your target audience.

4. Content Calendar & Production Support

A strategy is only useful if it actually gets used. So I don’t just build the plan – I help you deliver it.

That could include:

  • Managing a live content calendar
  • Creating or coordinating content (via copywriters, designers, or internal team members)
  • Reviewing and refining drafts
  • Publishing, scheduling or guiding your team to do it confidently

We set up systems that work for you – not the other way around.

5. Repurposing & Maximising Existing Assets

Chances are, you’ve already got some great content. You just haven’t had the time to make the most of it.

We’ll look at:

  • How to reuse blogs, case studies, or internal decks
  • Turning long-form content into short-form, social, or email pieces
  • Bringing consistency to messaging across channels

This is where we save time and make your content go further – without needing to constantly start from scratch.

6. Distribution Guidance

I’ll help you get content seen in the right places by the right people.

That might mean:

  • Supporting LinkedIn content planning for senior leaders
  • Improving internal distribution across teams
  • Advising on email, blog and social delivery
  • Guiding your team on how to post with confidence

It’s not just about creating content – it’s about making sure it actually lands.

7. Flexibility & Integration

One of the biggest benefits of a fractional setup is that it’s built to flex.

You’re not locked into long retainers or heavy processes. You get:

  • Someone who works with your internal team, not around them
  • Support that adapts to busy periods, campaigns, or launches
  • An approach that scales up or down depending on what’s needed

Whether you need a weekly rhythm, monthly planning or just someone to make the big picture feel more manageable – I’ll fit into your way of working.

Final thoughts

Fractional content support isn’t just about getting more done (although that definitely happens).
It’s about getting the right things done. With more clarity. More consistency. And a lot less stress.

You get strategic thinking, hands-on support, and a content rhythm that actually works for your team.

If that sounds like what you’ve been missing – I’d love to chat.

Want to explore how this could work for you?

Every engagement starts with a conversation. Let’s talk about where you’re at, what’s blocking progress, and how fractional content support can help.

Book a discovery call or drop me a message.
Let’s simplify content – and make it something that actually moves your business forward.