Video is the format most senior B2B marketing teams know they should be doing, and the format most often used badly. In twenty years of running production for organisations of every size, the mistake is rarely about equipment or budget. It’s about the question...
There’s a textbook answer to this question. Content marketing is a strategic approach to producing and distributing valuable, consistent content that attracts and retains a defined audience, ultimately driving profitable customer action. That’s the...
There’s a specific moment I recognise now, on the second or third call with a new marketing director. It happens somewhere between the brief and the quote. They stop describing what they want filmed. They start describing everything around it. The stakeholder...
There’s a moment most Marketing Directors face. The plan is clear. The messaging is agreed. But actually getting it out there? That’s the sticking point. At this point, the default is often to hire.Bring someone in. Plug the gap. Solve the problem.But recruitment...
Why the conversations before filming matter just as much as what ends up on screen. Behind the Scenes: Before We Press Record There’s something important that happens before the lights are set, before the cameras roll, before anyone says a word on record. And it...
Let’s be real: content marketing is hard to measure. Yes, there are dashboards. Yes, there’s data. But when leadership asks, “Is our content actually working?”, many marketers still flinch — especially if you don’t have an attribution model, a CRM that integrates...
