Inspiring Communities Through Storytelling and Strategy
When SPAR UK launched their School Sports Day Giveaway, they needed a campaign that would connect emotionally and activate communities. Working in partnership with their agency, Genesis, we were brought in to lead creative direction, capture high-quality video content, and deliver a full suite of branded assets for digital marketing and social sharing.
This campaign centred on GB Hurdler Marli Jessop, who returned to her old school to inspire pupils – creating the perfect real-world setting for authentic, purposeful storytelling.
Project Overview
| Client | SPAR UK (via Genesis Marketing) |
|---|---|
| Project Type | Campaign Video Marketing / Branded Content |
| Services Provided | Creative Direction, Video Production, Audio Recording, Post-Production |
| Location | Essex (school + local SPAR store) |
| Key Talent | Marli Jessop (GB Athletics Hurdler), Joel Carr (Audio) |
| Deliverables | Hero video, social shorts, CTAs, re-edit for 2024 campaign |
| Goal | Promote Sports Day Giveaway grants through engaging storytelling |
Creative Process
From the outset, our goal was to deliver campaign video marketing content that felt real, optimistic, and aligned with SPAR’s community values. The project unfolded in three stages:
- Story Planning & Script Prep
We worked closely with the Genesis team to script key messages and plan the natural narrative flow of the shoot – ensuring everything felt spontaneous while keeping the campaign’s core goals front and centre. - On-location Filming & Sound
At Marli’s former school, we captured her journey through the halls with her old PE teacher, a heartfelt Q&A with students, and high-energy footage of warm-ups, sprint coaching, and even a race with the pupils. We followed up with a final shoot at the local SPAR store, delivering the hero call to action directly to camera. - Editing for Impact
We produced a cinematic hero film alongside a library of short-form videos for Instagram, Facebook, and paid promotions. In 2024, we re-edited the footage for a new campaign rollout – showing the long-term value of thoughtful campaign content production.
The Result
This project demonstrated how effective video marketing for campaigns can be when rooted in real stories. With multiple deliverables and a format designed for multi-platform use, the content drove meaningful engagement and left a lasting impression – not just on viewers, but on SPAR’s campaign ROI.
A joyful, community-driven film – strategically produced and built to last.
Related Services
- Video Production Services
- Content Strategy & Fractional Support
- Podcast & Audio Production
- Event & Campaign Photography